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4 Effective Ways to Market Your Luxury Vacation Home


If you have a luxury vacation home, you probably only use it a few weeks out of the year. The rest of the year, it remains empty. Not only does that mean money is left on the table, it also means that the home is largely unprotected during the entire time. Keep that from happening by offering your luxury vacation home to other discerning travelers who enjoy the finer side of life. As you develop your luxury real estate marketing plan, consider the following four effective ways to market your luxury vacation home.

Make it a Refined Experience

Just like you chose your luxury vacation home because of your taste for the finer things in life, so will your potential guests. In fact, they demand it. As you decorate your home, make sure it is with great taste and up to the most modern of standards. You want you home to be high end at every step of the way. This will appeal to the type of client that you are hoping to attract, and it will also allow you to command a rental fee worthy of such a great home.

Develop a Guest Manual That is High Quality

Most luxury homes have quite a few high end gadgets lying around. You should not assume that everyone knows how to use them, yet they will become a part of your overall package. You want to develop a high quality and easy to understand manual that quickly informs guests of the various amenities that you have and how to use them. This will also help ensure proper operation of your items and minimize the risk of damage.

Consider Digital Photos and Drone Videos

To common the price that most luxury vacation homes charge for a rental, you will need to convince prospects that what you say is really what they get. One of the best ways to do that is through the use of high quality digital pictures and drone videos. You want to make use of the latest technology here. Make sure your pictures are realistic and consider updating them from time to time as seasons change. This will likely become a major selling point for your home.

Keep Everything Working

You may not be at your luxury vacation home, but you still want to keep everything in proper working order. Nothing is more frustrating to a guest than to arrive and find out the very amenities that attracted them to your home in the first place no longer work. Consider a property management company that specializes in high end real estate to keep an eye on this for you.

These four tips for luxury home marketing should help you get a great return on your investment. Just remember to block out weeks of the year when you can travel to your property. It is, after all, your home!